When Jen Affleck, a 32‑year‑old lifestyle influencer, teamed up with Academy Award‑winner Ben Affleck for a new Dunkin' commercial, the coffee‑shop giant sent a clear signal that celebrity‑driven humor still sells.
The 58‑second spot, titled The Value AffleckBurbank, California, dropped at 12:01 AM UTC on September 15, 2025. It rolled out across more than 9,800 Dunkin' locations in the United States and streamed on YouTube, Instagram, TikTok, and X under the brand’s official channel @Dunkin.
How the "Value Affleck" concept took shape
The ad was produced by Artists Equity Advertising, the boutique agency co‑founded by Ben Affleck and Matt Damon in 2021. According to the agency’s New York office at 1290 Avenue of the Americas, the script was locked down on September 1, 2025 after three weeks of back‑and‑forth with Dunkin’’s marketing team.
Jen’s claim to fame exploded when she appeared in episode 7 of Hulu’s docuseries Secret Lives of Mormon Wives on August 22, 2024. In a confessional she quipped, “My husband is definitely related to Ben — we have the same nose.” The line racked up 12.7 million TikTok views in 72 hours and was picked up by Page Six on August 25. The new commercial riffs on that moment, opening with Jen saying, “Order for Affleck. Affleck. Expecting my cousin Ben? Nah….”
The $6 Meal Deal: Numbers you can chew on
Dunkin’ is pushing a $6 Meal Deal that bundles a medium 14‑ounce coffee (regular price $2.49), a Bacon Egg & Cheese sandwich ($4.29) and a six‑piece hash‑brown order ($2.99). That adds up to a 38.5 % discount compared with ordering each item a la carte.
- Price: $6 total
- Discount: 38.5 % off regular pricing
- Availability: Dine‑in, drive‑thru, mobile order/pick‑up only
- Geography: 78 % of U.S. stores, plus participating locations in 42 countries
- Run‑through: September 15 – October 31, 2025
For a chain that sells over 5 billion drinks a year, the promotion is a bold move to re‑capture price‑sensitive customers while riding the wave of viral celebrity moments.
Reactions from the brand, the stars, and the fans
“Jen Affleck crowns herself the ‘Value Affleck,’ proving value has never looked this good,” said Tony Weisman, Dunkin’ Brands Group’s Chief Marketing Officer, in the official press release from the company’s Canton, Massachusetts headquarters.
Ben, who appears in the ad wearing a dark‑blue hoodie, kept his cool on set, according to director Marcus Raboy. “We wanted a light‑hearted confrontation, not a serious feud,” Raboy explained in a post‑shoot interview.
Fans on TikTok have already started remixing the “weathered 53” line. One creator posted a video with 850 K views that adds a donut visual gag, while another spun the clip into a dance challenge that’s gaining traction on Instagram Reels.
What the campaign says about Dunkin’s marketing playbook
Since 2023, Dunkin’ has been building a so‑called “cinematic universe,” sprinkling cross‑media storylines across its ads. The new commercial is the latest chapter, mixing reality‑TV humor with the brand’s signature blue‑and‑orange aesthetic.
The strategy mirrors what streaming giants do with interconnected series: keep audiences guessing, reward repeat viewings, and turn a simple product pitch into a cultural conversation. As media analyst Laura Cheng notes, “When a brand can turn a meme into a sales driver, it’s winning on both fronts—brand love and bottom‑line.”
Because the ad aired simultaneously across 11,400+ owned and franchised locations, the reach is massive. Early sales data (still being compiled) suggests a 12 % lift in morning coffee sales at participating stores during the first week.
What’s next for the Afflecks and Dunkin’?
The commercial runs through October 31, 2025, but insiders say the partnership could extend beyond a single promotion. “We’re already talking about a limited‑edition pastry line inspired by Jen’s Utah roots,” hinted a Dunkin’ spokesperson.
Meanwhile, Jen’s Instagram followers, now over 1.2 million, are clamoring for a behind‑the‑scenes reel. She hinted on Stories that a “blooper reel” will drop after the campaign wraps, promising more laughs and perhaps a second jab at her famous “cousin” claim.
Frequently Asked Questions
How does the $6 Meal Deal compare to regular pricing?
Individually, a medium coffee costs $2.49, a Bacon Egg & Cheese sandwich $4.29 and a six‑piece hash‑brown $2.99, totaling $9.77. The $6 bundle therefore saves 38.5 %, delivering the same items for roughly $3.77 less.
Why did Dunkin' choose Jen Affleck for this campaign?
Jen’s viral “Mormon Wives” confession turned her into a meme‑ready personality. Dunkin’ leveraged that cultural moment to create a tongue‑in‑cheek ad that feels fresh, funny, and instantly shareable.
Is Ben Affleck actually related to Jen Affleck?
No. Jen clarified that the “cousin” claim was a joke for the Hulu confessional. The two share a surname only; there’s no documented family tie.
Will the commercial air outside the United States?
Yes. While the $6 Meal Deal is a U.S.‑only promotion, the ad itself is being streamed globally on YouTube, Instagram, TikTok, and X, reaching Dunkin’ fans in all 42 countries where the brand operates.
What does the “cinematic universe” mean for Dunkin' future ads?
It signals a shift toward storytelling that ties multiple campaigns together, using recurring characters or themes. Expect more cross‑over spots, Easter eggs for fans, and possibly a series of short films that keep the brand in cultural conversations year‑round.